The Brand

Our Philosophy

We believe plus-sized women deserve well thought out clothes that make them look and feel unique. Our design principles revolve around bold prints, rich colors, feminine silhouettes, and a glamour-centric essence that celebrates our customer’s inner goddess.


We are here to serve you. Since 2011, we’ve helped thousands of women feel confident, beautiful, and seen by designing with their grand entrance in mind. From our inception, our customers have helped us grow as a brand by continually telling us what they like, love, don’t like, or want more. We are eternally grateful for this bond. Join the conversation on our Instagram page @rue107.

On-Demand Production

On-demand production means we cut and sew the garment after our client places an order. There is so much clothing globally, and we are committed to reducing the waste by only making garments you want. If a garment becomes a best seller, we will commit to making the style in small batches, and it will be available for immediate shipping.

The Designer

“For as long as I can remember, designing and creating has fed my innermost curiosities across many mediums. Rue107 solidified this journey in beautiful ways, and I am eternally grateful for this. The trust our Rue Babes instill in my vision for some of their most memorable moments is the wind behind my creative wings. Thank you.”